Happy 25th birthday to Organix Foods! They’ve spent a quarter of a century of providing healthy organic food for babies and kids.
I’ve been an ambassador for Organix Foods for two years now, as part of their No Junk Journey. In that time, I’ve enjoyed reading their reports and finding out more about the company – and the food.
Last week, I was invited down to Organix HQ in Bournemouth, along with other No Junk Journey bloggers to celebrate the brand’s 25th birthday!
Organix Foods 25th Birthday
I arrived at Organix HQ to a warm welcome from their team. Milling about were a few familiar blogging faces and it was great to meet the marketing team in person. It’s safe to say that the office was dominated by THIS HUGE CAKE! How amazing is that sugarcraft?? It was all so well thought out and showed the many faces of the brand.
Since they first started in 1992 (how is that 25 years ago???), the company have stood by their values, no matter what.
“Organix wasn’t created just to make a profit. It was created by a desire to do something different and important. Our goal is to become successful by building honest relationships with parents, based on creating healthier eating choices for their children.”
- Organix exists to give children the best start in life, by giving parents better, more nutritious choices
- Organix wants a world where healthy, nutritious food is a real choice for everyone
Campaigning for Change
We listened to a very interesting talk about the brand, where their passion for the values really came across. One of the things that really stuck with me was that they have been pivotal in so many major national campaigns.
It was a report commissioned by Organix that kick started the healthy school dinners campaign. The serendipitous choice of launching their report at an organic pub around the corner from Jamie Oliver’s Fifteen restaurant, meant that the report was left for him. He obviously read it and it hit home. We all know that he then campaigned tirelessly to improve school dinners.
Remember blue smarties? Organix realised that the mix of food colourings was making kids hyperactive so they campaigned to have them removed and more natural colourings used.
The brand have instigated change to children’s food on many levels over the years. They campaigned to make a positive change in nursery food and I wrote last year about their campaign to improve food labelling. It’s because of the brand that a number of mainstream food additives were banned and food colourings have been removed. They show that you can make food that kids love without any additives, sugar or colourings – and that a company can be profitable while still ensuring that all of their food is organic.
The Next 25 Years
Organix have had such a huge impact on our kids’ lives – far beyond providing healthy snacks that grown ups can trust. Rather than sitting in gilded towers, they’re out there making a real difference to kids’ lives. I look forward to seeing the future campaigns that they work on in the coming years.
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Disclosure: This is a commissioned post. All opinions are my own. Thanks for supporting the brands that make it possible to write Veggie Desserts.